The biggest problem For Revant was that you hadn’t heard About the solution

Fixing scratched sunglasses is simple, but Revant was having a hard time getting the word out. We set out to change that. I led the campaign’s creative direction and production effort with a team of more than 20 skilled creatives. The goal was to craft a multi-layered campaign aimed at driving product awareness, targeting several key demographics, and supporting multiple product launches. The results set a lasting brand standard and strategy for Revant Optics.

Perfectly Timed, Well Delivered

Heading into peak season, Revant needed directional clarity with a cohesive and empowering message. The "Reclaim Your Frame" campaign was born and strategically infused across Revant's digital channels and touchpoints.

Modularity was the Mission

Revant put all their eggs in one basket, a single campaign that used their entire creative budget, meant to last several seasons and survive multiple product launches. The brand couldn't afford for the project to fail. To put the odds in the company’s favor, I crafted an overarching story that could be cut down into more than a dozen smaller narratives specifically targeted toward five unique audiences. Read more about the results below.

In addition to video, the campaign featured robust photo and design support. With my direction, Revant was able to refresh its digital ad library, marketing email flows, product imagery, and create several new key landing pages.

So, Does Hard Work Pay Off?

In this case, the sweat and tears paid dividends. The Reclaim Your Frame Campaign made a sizeable return on investment, boosted overall brand awareness, and yielded Revant's most successful ad campaign to date. A majority of the assets are still in use today. The project established an elevated standard for the company's future creative work.

I was fortunate to lead this project with the help of Nemo Design, Alto Visuals, and Revant's internal design team. Thank you to the partners who helped bring this project to life.

Want to see more?

Read about creating a memorable packaging experience for a premium direct-to-consumer company or how I utilized motion design and improved product photography to help a small backpack company gain an edge in a competitive market.