Premium Packaging That's Good for the Revant Brand and the Bottom Line

Revant was gearing up to launch its first assortment of direct-to-consumer, premium sports sunglasses. They needed a box that matched the level of polish, unique promise with a bold attitude, and robust engineering that set their product apart.

Considering the whole package

For a direct-to-consumer company, trust is everything. Packaging is your customer's first experience with your new product, and your box says more about your company than you think. Beyond Revant's new eyewear box, their whole packaging system needed attention. Their original packaging lacked personality, was time-intensive to assemble, and was fragile. It cost the company money and was not wowing their customers.

I designed a uniform, plastic-free system for everything from replacement lenses and accessories to delicate prescription glasses. Revant's new packaging solution receives glowing customer feedback and has saved them a fortune by reducing assembly times.

Customer Impressions

“Packaging was by far the best I've received for such a delicate item.” - Jason F. Verified Customer

“The attention to detail put into the packaging was obvious and much appreciated.” - Patricia C. Verified Customer

“Even the packaging was much more sophisticated than expected.” - Mike R. Verified Customer

Every designer loves to hear customer feedback, but the ultimate compliment came when Revant received an inside tip that Oakley, the biggest player in the eyewear game, keeps Revant’s new packaging in their product room as a design reference.

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Learn how the sunglass case pictured above solves a unique customer problem and why brand design systems should inform product design.