award-winning travel bags
With a trick up their sleeves

Knack makes the best travel bags you can find, with business in the front and an expandable luggage compartment in the back. Our long-standing creative and storytelling partnership built a loyal following and brought over five generations of Knack Pack to life in a highly saturated market.

Sleek Like a Benz – Versatile Like a Landrover

When you find a product with this level of attention to detail, it would be a disservice not to make it shine. I brought Knack’s vision to life with polished photography and precise retouching.

Making a Bag the Main Character

What's the point of owning a Swiss army knife without knowing what half the tools are for? I created intricate stop-motion videos with every new Knack Bag to show off the intelligent storage and trademark hidden compartments. Knack customers can't seem to get enough.

Working Simplified

Standing up new products is hard. I worked with Knack's team to empower collaboration and reduce time-consuming revisions by building quickly updateable PDP pages to review new photos, videos, and graphics on the fly.

Preparing for Takeoff

Getting Knack's product ready to sell was only the beginning. Creating compelling lifestyle imagery and catalogs of test-worthy ad creative showed measurable conversion improvements that helped the company soar to cruising altitude.

Want to see more?

Read about how I designed a memorable packaging experience for a premium direct-to-consumer company or the marketing campaign that set a new creative standard for a small eyewear company poised to take on the giants of the industry.