Launching a new generation of the World’s favorite action camera
The GoPro series five global launch was the most ambitious product release in the company's history. It featured three completely redesigned cameras, the GoPro's first drone with an included removable gimbal, and tons of new accessories. With a catalog that large, the GoPro team needed all the support they could get. That's where I stepped in.
New Ways to Capture and New Stories to Tell
As part of the Channel Marketing team, I held responsibility for delivering print and digital collateral to tell the world that GoPro's new cameras and systems had arrived. I worked across various mediums including grand-scale applications such as billboards, tradeshow graphics, window displays, and vehicle wraps, in addition to small touchpoints such as digital banners, point-of-purchase displays, packaging, and beyond.
GoPro Goes Anywhere
A highlight of my time at GoPro was collaborating with international teams to develop digital ads and assets to support each campaign. Working in 16 languages with varying character lengths presents challenges that teach designers to work with versatility and cultural considerations in mind.
On the Move
GoPro captivates its audience with authentic stories by placing its cameras in the hands of the world's greatest athletes. I created advertising templates for the motion graphics team to overlay on powerful footage in airports, shopping malls, and mountain resorts around the globe.
On the Ground
Where there's a meeting of the world's greatest athletes, you know GoPro will be there. I designed posters, signage, and trackside banners, most notably for the GoPro Games held annually in Vail, Colorado.
In Your City
Next time you see a surf shop in Hawaii, an alpine outfitter in Hakuba, or the world-famous Willoughby's camera store in NYC, know that someone half a world away probably designed those giant window graphics without ever seeing the store for themselves. I created over 20 larger-than-life graphics with millimeter precision and clear communication between global printing teams.
Need More Examples?
GoPro is a well-established global corporation, but I'm comfortable working with brands of any size. Learn about my standard-setting campaign for a small Portland eyewear company or read a case study on elevating a start-up backpack company in a crowded market.